Welcome to Castiglioncello: an italian surfing paradise

Along the stunning Tuscan coastline, Castiglioncello emerges as a rare and fascinating destination for surfing enthusiasts. While Tuscany is renowned for its rolling vineyards, Renaissance art, and picturesque countryside, this small seaside town offers an unexpected delight: powerful, consistent waves shaped by its unique underwater terrain. Unlike the more commonly known sandy beaches that dominate much of the Mediterranean, Castiglioncello’s seabed is characterized by jagged rock formations and uneven surfaces. These geological features play a key role in the formation of the waves, creating breaks that are clean, defined, and remarkably consistent, making it a hidden treasure for surfers in search of something extraordinary.

What truly sets Castiglioncello apart is the way its rocky seabed interacts with the swells rolling in from the open sea. The uneven surface of the underwater terrain forces the waves to rise and break in a more structured and predictable manner, giving surfers rides that are longer, smoother, and more powerful than those found on typical sandy beaches. This makes the area ideal for both beginners and experienced surfers, as the waves offer variety and progression opportunities. While the summer months see calmer conditions, perfect for leisurely paddling and beginner lessons, it is in the autumn and spring that Castiglioncello truly comes alive. During these seasons, offshore winds and more dynamic swells create perfect conditions for reliable and challenging surf, often with fewer crowds compared to more popular European surf destinations.

Surfers traveling to Castiglioncello find much more than just excellent waves; they discover a town where surfing culture harmonizes with Tuscany’s timeless charm and laid-back lifestyle. After an invigorating morning on the waves, the town invites visitors to stroll through its picturesque streets lined with charming villas, pine forests, and cliffside paths overlooking the deep blue Tyrrhenian Sea. It is impossible to resist the allure of a seaside trattoria, where the flavors of Tuscany shine through dishes like spaghetti alle vongole, freshly baked focaccia, and local seafood specialties. Pair this with a glass of crisp white wine or a refreshing spritz, and it becomes clear that surfing in Castiglioncello is not just about riding waves but immersing oneself in a complete sensory experience.

Beyond the surf, Castiglioncello’s natural beauty adds another layer of appeal. Its dramatic cliffs, framed by the lush greenery of Mediterranean pine forests, create a breathtaking backdrop for any surfing session. The area’s unique light, especially at sunrise and sunset, paints the sky with hues of gold and pink, offering surfers and spectators alike moments of serene beauty. The water, crystal clear and inviting, adds to the idyllic nature of this Tuscan surf spot. Despite its natural grandeur, Castiglioncello remains relatively off the beaten path, offering tranquility and authenticity that are increasingly rare in popular coastal destinations.

The local surf scene, while smaller and more intimate than in traditional surf hubs, is welcoming and passionate. Surf schools and equipment rental shops cater to travelers, ensuring that even those without gear or prior experience can take full advantage of the area’s waves. The instructors here, often locals who know the sea like the back of their hands, share not just surfing techniques but also the stories and traditions that make Castiglioncello unique. For beginners, the shallow, controlled breaks closer to shore provide the perfect environment to learn, while more advanced surfers can challenge themselves with the larger swells that break further out.

Though Tuscany may not be the first destination that comes to mind when one thinks of surfing, Castiglioncello proves that the region’s appeal extends far beyond vineyards and hilltop towns. The town’s ability to combine world-class surf conditions, a unique geological landscape, and a distinctly Tuscan lifestyle makes it a truly exceptional destination for anyone looking to surf somewhere off the beaten path. Castiglioncello captures the essence of Tuscany—beauty, culture, and authenticity—while offering the thrill of riding waves shaped by a seabed unlike any other. For surfers seeking a destination that combines adventure with relaxation, the salty sea breeze of Castiglioncello promises a memorable and one-of-a-kind experience. Whether carving through waves at sunrise, basking in the golden light of sunset, or savoring a post-surf meal, this charming coastal town invites travelers to discover a side of Tuscany that is as exhilarating as it is serene.

VVT Team, 2024

Lost in lavander dreams: Santa Luce

lost in lavander dreAMS

The Charm of the Lavender Fields in Santa Luce

Nestled among the rolling hills of Tuscany, just a few kilometers from Pisa, lies Santa Luce, a small village that holds one of the region’s most unexpected natural wonders: its lavender fields. This picturesque spot, already known for the tranquility of its streets and its proximity to Lake Santa Luce, transforms every year, between June and July, into a vibrant palette of colors where the deep purple of lavender blends harmoniously with the lush green of the surrounding hills. A sight that captivates and enchants every visitor. Here, lavender is not just a beauty to behold but a tradition that enhances the land and attracts visitors from around the globe.

Walking through the rows of lavender is an experience that engages all the senses. The sweet and relaxing scent of lavender mingles with the gentle buzz of bees flitting among the blossoms and the soft whisper of the breeze that caresses the plants. The atmosphere is magical, almost timeless, offering a profound sense of peace and connection with nature. The cultivation of this aromatic plant is the result of the hard work of local farms, dedicated not only to preserving the landscape’s beauty but also to creating high-quality products. Essential oils, creams, candles, and scented sachets capture the essence of Santa Luce, making for the perfect keepsake from a truly unique place.

Visiting these fields is not just about aesthetics; it is a full sensory and cultural immersion. Many farms offer experiences designed to engage visitors, such as workshops on essential oil distillation, where you can learn about the process of extracting this precious aromatic liquid, or outdoor yoga sessions where the lavender’s fragrance enhances the feeling of relaxation and well-being. At sunset, you can join organized picnics directly in the fields, surrounded by the warm colors of the evening and the unmistakable aroma of lavender. Every moment is an opportunity to experience Tuscany in an authentic and unforgettable way.

It is no surprise that the fields of Santa Luce have become an irresistible destination for photographers and social media enthusiasts. The contrast between the vibrant purple of the plants and the blue of the sky is a dream come true for anyone who loves capturing natural beauty. For the best shots, it’s recommended to visit the fields early in the morning, when the soft light of dawn enhances the flowers’ hues, or at sunset, when the sun creates unforgettable shadows and color contrasts. Beyond photography, the experience itself leaves an indelible mark: it is a moment of pure connection with nature, capable of rejuvenating the spirit.

Santa Luce is located about 40 kilometers from Pisa and is easily accessible by car, with scenic roads cutting through Tuscany’s countryside. For those with time to spare, exploring the surroundings is highly recommended, such as the Lake Santa Luce nature reserve, a haven for birdwatching and leisurely walks. After a visit to the fields, nearby villages offer inns and agritourisms where you can savor traditional Tuscan dishes, completing an experience that delights all the senses.

The lavender fields of Santa Luce are not just a natural attraction but a symbol of the deep bond between tradition and innovation, beauty and sustainability. It is a place where Tuscany reveals a different, unexpected, but equally captivating face. A visit here is not just a journey through colors and scents but also an opportunity to slow down, breathe deeply, and immerse yourself in an atmosphere that enchants and rejuvenates. Santa Luce awaits you with its purple embrace, ready to leave you with memories you’ll cherish forever.

 

 

lost in lavander dreAMS

The Charm of the Lavender Fields in Santa Luce

Nestled among the rolling hills of Tuscany, just a few kilometers from Pisa, lies Santa Luce, a small village that holds one of the region’s most unexpected natural wonders: its lavender fields. This picturesque spot, already known for the tranquility of its streets and its proximity to Lake Santa Luce, transforms every year, between June and July, into a vibrant palette of colors where the deep purple of lavender blends harmoniously with the lush green of the surrounding hills. A sight that captivates and enchants every visitor. Here, lavender is not just a beauty to behold but a tradition that enhances the land and attracts visitors from around the globe.

Walking through the rows of lavender is an experience that engages all the senses. The sweet and relaxing scent of lavender mingles with the gentle buzz of bees flitting among the blossoms and the soft whisper of the breeze that caresses the plants. The atmosphere is magical, almost timeless, offering a profound sense of peace and connection with nature. The cultivation of this aromatic plant is the result of the hard work of local farms, dedicated not only to preserving the landscape’s beauty but also to creating high-quality products. Essential oils, creams, candles, and scented sachets capture the essence of Santa Luce, making for the perfect keepsake from a truly unique place.

Visiting these fields is not just about aesthetics; it is a full sensory and cultural immersion. Many farms offer experiences designed to engage visitors, such as workshops on essential oil distillation, where you can learn about the process of extracting this precious aromatic liquid, or outdoor yoga sessions where the lavender’s fragrance enhances the feeling of relaxation and well-being. At sunset, you can join organized picnics directly in the fields, surrounded by the warm colors of the evening and the unmistakable aroma of lavender. Every moment is an opportunity to experience Tuscany in an authentic and unforgettable way.

It is no surprise that the fields of Santa Luce have become an irresistible destination for photographers and social media enthusiasts. The contrast between the vibrant purple of the plants and the blue of the sky is a dream come true for anyone who loves capturing natural beauty. For the best shots, it’s recommended to visit the fields early in the morning, when the soft light of dawn enhances the flowers’ hues, or at sunset, when the sun creates unforgettable shadows and color contrasts. Beyond photography, the experience itself leaves an indelible mark: it is a moment of pure connection with nature, capable of rejuvenating the spirit.

Santa Luce is located about 40 kilometers from Pisa and is easily accessible by car, with scenic roads cutting through Tuscany’s countryside. For those with time to spare, exploring the surroundings is highly recommended, such as the Lake Santa Luce nature reserve, a haven for birdwatching and leisurely walks. After a visit to the fields, nearby villages offer inns and agritourisms where you can savor traditional Tuscan dishes, completing an experience that delights all the senses.

The lavender fields of Santa Luce are not just a natural attraction but a symbol of the deep bond between tradition and innovation, beauty and sustainability. It is a place where Tuscany reveals a different, unexpected, but equally captivating face. A visit here is not just a journey through colors and scents but also an opportunity to slow down, breathe deeply, and immerse yourself in an atmosphere that enchants and rejuvenates. Santa Luce awaits you with its purple embrace, ready to leave you with memories you’ll cherish forever.

 

 

Capraia

Capraia

It’s one of the most striking Island, which is part of a world famous Tuscan archipelago: Capraia.

Capraia is located between Corsica and Tuscany and while you approach it from the sea, it seems a place out of time; wild and Volcanic, with multicolored rocks, an untouched nature reserve.

Spend at least one day exploring Cala Rossa, a cove formed of rose-colored volcanic stone that wraps around a small bay of crystal-clear water, and at night, after having tried local delights, sleep in one of the traditional houses built with time-honored architectural techniques that keep the buildings cool even at the height of summer.

 

Dario patera, vvt Tuscany, 2023

Agriturismo e Management: un binomio imprescindibile

Non mancano le opportunità di sviluppo del business in Toscana, ma resta decisivo lo sviluppo delle capacità manageriali dei nuovi imprenditori agrituristici della nostra regione.

Vieniaviverelatoscana, unica realtà nel panorama italiano,  si propone con Partner ideale per Imprenditori, Investitori e Managers impegnati in operazioni di acquisizione, dismissione e valorizzazione delle Aziende Agricole ed Agrituristiche della Regione Toscana.

Agevoliamo la fase di passaggio di consegne e supportiamo l’imprenditore nelle fasi più a valore aggiunto: start-up, sviluppo, consolidamento, massimizzazione dei risultati economico-patrimoniali.

Prima di tutto, #vieniaviverelatoscana !

I want to live here. In Florence.

I want to live here. In Florence.

I was born in Puglia, a land I adore. It was there that as a child I dreamed of destinations to reach and of great travels. At the time, traveling the world, was my one and only and greatest desire, so much so, that when I was asked the usual question – the one asked of every child in the world – “What do you want to do when you grow up?” my answer was always the same: “…travel and learn about the world.” Indeed then, it was, but the first trip, the one you never forget, was the one I took at the time I was in middle school, to the legendary Mazzini school in Taranto. Where, of course, in Tuscany. That was the first time I saw Florence. Literally thunderstruck. I remember, walking with my classmates on Ponte Vecchio, I told them, “I want to live here.”  And so it was. I left Puglia and went to Florence, the city where I would first live on my own, where I would be formed as an adult, and which would stand by me and comfort me in the choices that later led me to live abroad for many years. I lived on the top floor of a beautiful historic palazzo, with a spectacular view of the Piazza di Santa Croce. Florence and Tuscany I call my magnets, because ultimately wherever in the world I am, they bring me back. I have been back for five years in Tuscany. This time first for a year in the beautiful Val d’Orcia and then in Grosseto, where I still live, in Maremma.

 “Maremma!” How many times have I heard this exclamation. To express surprise, disappointment or to reinforce a concept. Some people think, it comes from the Latin “Maritima – Maritime districts,” while others – I am among them – think it comes from the Castilian “Marisma” meaning “Marsh.” Let us remember that at one time this beautiful land of Tuscany, was a real hell, for years a succession of swamps, swamps and more swamps. Unhealthy air and mosquitoes and many deaths from malaria, until, in 1859 the reclamation began that turned the Maremma marshes into a place of life, a well-known destination for all. 5,000 square kilometers, including coasts, hills, valleys, beautiful landscapes, very long beaches, woods, pine forests, medieval villages… and a lot of history, culture and artistic beauty.

In this column of mine I will tell you about the stories of people and places that have made the region of Tuscany famous all over the world… I will try to give my small contribution to nurture and communicate the arts, artists and craftsmen of the Italian region most dreamed of by the whole world and Italians.

My sunflowers

My sunflowers

 

When I arrived in Maremma four years ago, along the road to Grosseto, the thing that struck me above all else was the vast expanses of Sunflower fields. That yellow so unique, unmistakable, almost hypnotic but at the same time energizing and relaxing. This morning those thoughts returned with a gentle force in my head as I drove along a road in the hinterland of Grosseto, heading to the set of VVT Channel for an interview with a formidable artisan. I was enraptured by an expansive and endless yellow bush, a true wonder of nature… “but yes I will be a few minutes late…I enjoy my Sunflowers.” I stopped the car and entered another dimension. And is it perhaps because of the great ability to make the viewer forget everything, creating a magic of sensations, that Sunflowers have been, the most beloved flowers of the greatest painters of all time, at the head of all Vincent Van Gogh? I invite everyone to see one of his most famous paintings from 1889, kept in Amsterdam in the Van Gogh Museum and belonging to a series of 7 works depicting a bunch of Sunflowers inside a vase, made to decorate the room Van Gogh had prepared, in the house in Arles for his friend Paul Gauguin, which is part of a series of 7 paintings dedicated to Sunflowers.

Also peculiar is the significance of Sunflowers in Greek mythology where they symbolize the nymph Clytia who, seduced by the god Apollo, the Sun King, could not take her eyes off him and followed him from afar on his long journeys across the sky. The god, however, at some point abandoned the nymph for another woman. Clytia therefore stood still in a field, continuing to watch him, until her legs became roots and she turned into a sunflower, motionless but with the ability to continue to follow her lost love with her gaze on his path from morning until evening. This may sound like a sad tale. Instead, it is the opposite, because Sunflowers represent in symbolism, fidelity and perseverance in love and the desire to spend the rest of one’s life with one person, although its most classic meaning remains that of sunshine, cheerfulness and liveliness.

Before resuming my journey… one last bit of trivia. Not everyone may know that May 1 is not only the holiday dedicated to workers, but since 2007 it has been the day dedicated to Sunflowers. It is an anniversary created by the British, who on this day plant these special yellow flowers in all their neighborhoods, especially in particularly run-down places, as a sign of life and rebirth. Happy Tuscany to all.

Diary

Diary

Who knows by what mysterious mechanism, sometimes, Destiny and Chance decide at a precise moment in our lives, to bring us back to “place.” Perhaps, right there, where we have intensely experienced people or situations and returning there, inevitably brings the mind back in time. It happens then, that the heart reopens its doors, to seemingly distant or slumbering thoughts, sometimes dear and sometimes melancholy, that we know have deeply determined who we are.

Il va sans dire… yours truly also has its “place,” and of this I cannot but consider myself very fortunate and grateful to Fate and Chance, who have chosen for me. Two powerful forces that are not always forgiving, but this time they were magnanimous and generous, because my “place” is incredible. I love it. I respect it deeply, because it has determined and still determines my life … my place is Tuscany.

To the years I spent in Siena, I reserved a privileged place in my heart. I was a young student, leaving my family and my homeland of Puglia for the first time to pursue studies in Science and Banking. When – to get to the ancient convent of San Francesco, the seat of the Faculty, early every morning, I would leave from the house on Via Mascagni – immediately as if by magic, I would enter another dimension. There, where culture and history came together in a perfect fit.

A thousand times I walked down that street, so much so that even today in my schizophrenic days, I find myself remembering images and scents of it, because everything was simply mind-blowing. And it was always there that I dreamed and marked what I would do in the years to come, first admiring the Duomo, then walking down Via di Città and afterwards when to make it quicker, I was “forced” to cut through from Piazza del Campo, where time literally stops. To understand, I invite you to walk through the square at 7 a.m. or 11 p.m. in winter. I assure you it will be a real salve for your soul.

After many, many years, Fate and Chance brought me back to my dear Tuscany. This time to welcome me was Cecina, a serene seaside town a few miles from Livorno. And, although many years have passed since the Siena days, the enthusiasm for what there is to do is equal.

From Cecina, the idea of making Vieni A Vivere la Toscana was born and from here it will be directed and managed together with my enlightened fellow travelers, Mari and Angelo.

Arts, artists and artisans…territory, businesses and culture…. in the land of Tuscany.

I am sure of it, it will be a great adventure, and I will want to write about it in my Director’s Diary.

VVT to all.

A new format to promote Tuscany

A new format to promote Tuscany

What?

Game or TV series? Both. Indeed, it is from this unusual and clever mix that “Fox Hunting” was born, the world’s first series game dedicated to promoting the Region of Tuscany.

Who?

With the production of VVT channel – a spin-off of the platform Vieni a Vivere la Toscana dedicated to video productions – Fox Hunting is the pilot series game, which will be followed in October by the filming of the second and third series, which is developed in 8 episodes shot in the provinces of Livorno and Pisa, in particular in the villages of Casale Marittimo, Bibbona, Montescudaio and the town of Cecina.

How?

The player is taken by the hand through a map (which will be completed with each episode) and, must watch each day and perhaps several times carefully, the approximately 2-minute video, where actors will leave clues to spot or puzzles to solve, so he can access the next episode.

By whom?

The original story was written by Francesco Felli, who also directed the first series. Fox Hunting is for all intents and purposes an innovative model of “Gamification” a tool that has now entered de facto and in its own right, into the strategic marketing of companies, which to promote their services/products use gaming to create anticipation and desire towards their customers.

The idea of combining gamification with Entertainment, particularly a short-series, is however, the real innovation and the real bet on which Vieni a Vivere la Toscana has focused. At a time when foreign tourism to Italy, and Tuscany in particular, is almost zero, the goal of this format creates a real “bridge” that always keeps the Tuscany brand alive towards those living abroad. It allows constant contact with the region that one loves and may be able to discover, new places and artisans, to be able to go and meet in person as soon as the limitations in traveling are finally removed. Fox Hunting, the first Tuscany Series Game…the hunt has begun!

Happy VVT and happy gaming to all!

 

Interview with Riccardo Cresci

Interview with Riccardo Cresci

The interview with Riccardo Cresci inaugurates a series of interviews done with those involved in the administration of a territory. Mayors and city councilors, regional aldermen and all those who in some way have responsibility for what happens in a territory. The slant we wanted to give the interviews is well defined, to have a person from the administration that that territory manages talk about the beauty and excellence of a territory. We will do this in a neutral and cross-cutting way, because we are convinced that the beauty and strength of a territory is also determined by the love and passion of those who live there, whatever role they play in the community.

Watch the interview https://youtu.be/1V1_No5mFeo

 

 

Smart Working. New life for hamlets.

Smart Working. New life for hamlets.

“Come and live in Santa Fiora and work in smart working surrounded by nature.” With this slogan, Federico Balocchi, Mayor of Santa Fiora, a beautiful village of 3,000 souls on the slopes of Mount Amiata, intends to convince anyone who would like to change their life, to move to Santa Fiora. As far as I am concerned, I believe that it is especially in difficult times that we need to think creatively to find new ways and new solutions. So it was with great curiosity that I searched and read about this initiative in the various press releases and, I will not hide that with enthusiasm I decided to write about the initiative that I certainly consider a new model of “unconventional Territorial marketing” that I find simply brilliant! Most likely, at this time it is one of the first experiences of its kind in Tuscany and in Italy, perhaps the first, in practice in a historical moment of great social disintegration, an entire country, united, decides to make its real estate available for those who want to move to Santa Fiora. For his part, the mayor has made sure to equip the entire village with a stable connection with ultrawideband, which allows you to work safely remotely, in smartworking. So if you want for a period of your life to work in an ancient village, on the vivinpaese.it website you will find the call for applications for a voucher of a maximum of 200.00 euros to cover the expenses incurred in renting the property and for a duration not exceeding six months. On the site in addition to the housing still available, you will find all the services that the municipality provides for new citizens, baby sitter, doctor, plumber…

So… for those who want to change their lives, Santa Fiora is ready to welcome you.

Happy VVT to all!

 

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